TikTok Pixel

The TikTok Pixel lets you track visitor actions on your booking site and use that data for ad conversion tracking and audience building in TikTok Ads Manager. When visitors view experiences, start checkout, or complete bookings, those events are sent to TikTok so you can measure campaign performance and optimize ad delivery.

Like other tracking integrations, setup only requires your Pixel ID — your BookingXi team handles the rest.

Once configured, BookingXi automatically fires the following TikTok Pixel events:

• PageView — Fires on every page load across your booking site.
• ViewContent — Fires when a visitor views an experience detail page.
• InitiateCheckout — Fires when a visitor enters the checkout/payment step.
• CompletePayment — Fires when a booking is successfully completed with payment.

• Conversion tracking — Measure how many bookings your TikTok ads generate.
• Retargeting — Show ads to people who visited your site but did not complete a booking.
• Custom audiences — Build audiences based on specific actions (e.g., people who started checkout but did not finish).
• Ad optimization — Let TikTok optimize ad delivery for users most likely to convert.