Facebook Pixel

The Meta Pixel (formerly Facebook Pixel) lets you track visitor actions on your booking site and use that data for retargeting campaigns and conversion tracking in Meta Ads Manager. When a visitor views an experience, starts checkout, or completes a booking, those events are sent to Meta so you can measure ad performance and build targeted audiences.

Setup requires just your Pixel ID — your BookingXi team handles the technical integration.

Once configured, BookingXi automatically fires the following standard Meta Pixel events:

• PageView — Fires on every page load across your booking site.
• ViewContent — Fires when a visitor views an experience detail page.
• InitiateCheckout — Fires when a visitor enters the checkout/payment step.
• Purchase — Fires when a booking is successfully completed with payment.

These are standard Meta events that integrate directly with conversion tracking and audience building in Meta Ads Manager.

• Conversion tracking — Measure how many bookings come from your Facebook and Instagram ads.
• Retargeting campaigns — Show ads to people who visited your site but did not complete a booking.
• Lookalike audiences — Build audiences similar to your existing customers to find new ones.
• Ad optimization — Let Meta optimize your ad delivery for people most likely to book.

After your BookingXi team configures the Pixel ID, verify it is working: